This chapter discusses how pricing affects decision-making, specifically in the context of real estate. It explores the concept of anchoring and how previous prices and asking prices serve as benchmarks. The chapter also touches on conflicts of interest and their impact on decision-making.
Dan Ariely is one of the world's leading experts on irrationality. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, where he attempts to put economic research in plain language. He is also a celebrated author of several bestselling books, including Predictably Irrational. He’s also the author of Amazing Decisions, Dollars and Sense, and his newest books, which he could not have timed better, Misbelief, which is available wherever books are sold.
Dan joined host Robert Glazer on the Elevate Podcast to discuss his latest book, Misbelief, our vulnerability to misinformation and delusion, and much more.
Learn more about your ad choices. Visit megaphone.fm/adchoices