How brand can become your company’s greatest asset - Jonny Bauer
Uncensored CMO
00:00
Evolving Axe: Branding Beyond Basics
This chapter explores the transformative journey of the Axe brand, illustrating its expansion from a simple body spray into a diverse product range. It discusses innovative marketing strategies aimed at young audiences, including content creation that embraces underrepresented filmmakers and unique experiences in whiskey marketing across Asia. The chapter emphasizes the significance of emotional appeals in branding, the evolution of advertising practices, and the critical balance between creativity and strategy in successful brand development.
Transcript
Play full episode
