For every bit of pleasure, there is a mirror image experience of pain. As you repeatedly pursue a behavior and you repeatedly engage with a particular thing, let's say you love running, or you love chocolate. With each subsequent time that you encounter that thing, that you pursue, the chocolate that you ah, you pursue the lover, each time the experience of dopuming release and pleasure is diminished a little bit. So it's sometimes hard to sense this, but try it the next time you eat something really delicious. It tastes delicious, and part of the experience is to want more of that thing. This is true for any pleasureful experience.

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