Copywriting - How to Untangle an Idea

The brain audit is broken up into seven chapters, or seven main chapters. And there's ta problem, the solution, the taga, prove, and all of those show you how to go about doing whatever it is that has to be done. So we have two concepts here, when you're auditing a book and ugo, ok, what's the idea? The second is, what are the instructions of the howto w which then takes us to the third one, which is the examples. Now why examples?