
Relationships 2.0: Become a Better Negotiator
Hidden Brain
A Bidding War in the Airline Industry: The Spirit, Frontier, and JetBlue Saga
This chapter explores the intense bidding competition between Spirit Airlines, Frontier Airlines, and JetBlue Airlines, focusing on JetBlue's strategic acquisition attempts. It also reveals how government intervention and declining performance led to the eventual failure of these merger plans, culminating in Spirit's bankruptcy.
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