A Bidding War in the Airline Industry: The Spirit, Frontier, and JetBlue Saga

When we head into a negotiation — whether we're asking for a raise or trying to get our spouse to do the dishes — our focus is usually on getting the other person to agree to our preferred outcome.  What we don't focus on are our own biases and blind spots. Behavioral scientist Max Bazerman studies the theory and practice of negotiation, and he says that paying attention to these biases can help us to craft better deals.

Do you have a follow-up question after listening to this episode? If you'd be comfortable sharing your question with the Hidden Brain audience, please record a voice memo on your phone. Email it to us at ideas@hiddenbrain.org. Use the subject line “negotiation.” Thanks!