6min chapter

How I Built This with Guy Raz cover image

BARK: Matt Meeker

How I Built This with Guy Raz

CHAPTER

Paw-sitive Beginnings

This chapter explores the inception and initial sales strategies of a dog subscription box business launched in 2011-2012. It highlights the founders' market testing efforts, customer enthusiasm, and their vision for expanding into a broader range of dog-related products and services.

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