3min chapter

Social Media Marketing Podcast cover image

Viral Videos: How to Create and Promote Videos People Love

Social Media Marketing Podcast

CHAPTER

How to Weave a Story Into Your Video

Mark O'Mara: I did this video called Apple Store Challenge, which got over a million views on YouTube. There would just be stuff at the Apple Store that no other store would ever allow. "I dressed up like Darth Vader and got my iPhone repaired," he says of his visit to New York's flagship store. The best stuff that resonates with audiences is just my own curiosity,'O'Mara adds.

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