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How to Weave a Story Into Your Video
Mark O'Mara: I did this video called Apple Store Challenge, which got over a million views on YouTube. There would just be stuff at the Apple Store that no other store would ever allow. "I dressed up like Darth Vader and got my iPhone repaired," he says of his visit to New York's flagship store. The best stuff that resonates with audiences is just my own curiosity,'O'Mara adds.