The Proof Point cover image

Target customer insights can be your secret weapon

The Proof Point

CHAPTER

Unlocking Customer Insights: The Power of Surveys

This chapter explores the advantages of using surveys over interviews for gathering customer feedback, focusing on their scalability and efficiency. It emphasizes the integration of AI and qualitative methods to enhance understanding of customer sentiments and the importance of aligning research with business needs. The discussion also highlights the need for structured approaches to transform insights into actionable strategies while addressing common challenges in survey creation.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner