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Boys Club
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The Long Game of Soho House
Soho House is essentially a real estate company more so than an actual members club. One of the slides which I thought was really interesting is strategic investments for 2022 and they had three main pillars. The cost of doing it, they estimated would be 28.2 million and a return of 20x that. Then the land sale, they had the cost of it 4.6 million and 77 times that in profit.
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