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#5: Jonathan Davis—How to Make Your Call to Action Irresistible
Business Made Simple Podcast
How to Be a Successful Infomercialist
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Jonathan Davis is the founder and CEO of a direct response agency. His company has helped more than 1,000 companies get customers to buy their products. "I became a crazy fan because you've got all this science of how this stuff works," says CNN's John Sutter.
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