24min chapter

The Innovation Show cover image

Annie Duke - Thinking in Bets

The Innovation Show

CHAPTER

Navigating Decision-Making in Uncertainty

This chapter explores the complexities of decision-making, particularly in high-pressure contexts like sports, and the distinction between decision quality and outcome quality. Using examples from a controversial Super Bowl moment and the nuances of risk, the speakers emphasize the critical importance of informed choices and understanding inherent uncertainties. The discourse also highlights common pitfalls in decision-making, such as analysis paralysis and reliance on gut feelings, advocating for a balanced approach to embracing uncertainty while fostering innovation.

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