The Importance of Key Visuals in Product Design

I think one of the things that started becoming really helpful in selling and management were key visuals that showed you know user journeys. We often used these experience curves and and and play journeys to map out how kids and parents and all of the different people involved with with an experience would feel throughout the different points of an experience. I even today will use the the emotion the experience curves and like thinking about the emotions like surprise or curiosity or even frustration that that the user is going through in the experience. It's easy to forget but it's like time and time again it's like oh right we need a key visual that captures this the the ambition or the vision of what this new product or project is