3min chapter

Data Skeptic cover image

Russian Election Interference Effectiveness

Data Skeptic

CHAPTER

The Internet Research Agency Optimized Their Content for Divisiveness

The ads were targeted to people's interests in, say, African American civil rights. The click-through rate of these ads was super, super high compared like over a magnitude higher than ads generally on the platform. So would it be correct to say the internet research agency was optimizing their content for divisiveness? Yes and no.

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