How to build a local marketing strategy - Louise Cooke
Marketing Meetup Podcast
Crafting Effective Local Marketing Strategies
This chapter dives into the essentials of developing a local marketing strategy for insurance brokers, focusing on brand identity and community engagement. The speaker underscores the significance of research, accountability, and authentic messaging over traditional methods. Additionally, they highlight the importance of genuine connection with local audiences to ensure effective marketing in a post-COVID landscape.
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