Navigating Social Media for Creatives

This chapter explores the complexities of self-promotion on social media platforms like Instagram, focusing on the need for authenticity and creativity amidst the pressures of engagement metrics. It emphasizes the shift from traditional advertising to engaging content creation, particularly in video formats, while highlighting the importance of storytelling and repurposing material. The speakers discuss their personal experiences, strategies for maximizing reach, and the significance of feedback in enhancing their online presence.