In this enlightening episode of the Wisenetix Podcast, special guest Wouter Lassauw, Marketing and Commercial Support Manager for Aviagen North America, shares his journey through the intersections of technology and agriculture. Wouter unveils how leveraging innovative systems and applications can drive efficiency and sustainability in the agriculture sector. His insights into overcoming challenges posed by digital transformation, coupled with personal achievements and forward-thinking strategies, make this discussion a must-listen for professionals seeking to navigate the evolving landscape of digital marketing in agriculture. Don't miss this episode for a deep dive into the future of agriculture and digital technology.

"Producing technical content is very important for our industry and helped us a lot during COVID." - Wouter Lassauw

What you'll learn:

• (00:00) Highlight
• (00:30) Introduction
• (02:04) Top achievements
• (03:37) Tech for productivity
• (07:41) Parental perspectives
• (10:04) Marketing tools
• (13:40) Brand positioning importance
• (17:25) Marketing challenges
• (20:33) Curiosity's role
• (23:46) Cultural misunderstandings
• (25:50) Future predictions
• (28:53) Closing & contacts

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Wouter Lassauw, Marketing and Commercial Support Manager for Aviagen North America, and a digital marketing visionary in the agriculture sector. With a background in leveraging innovative technology and a knack for adapting to change, Wouter has made significant strides in integrating sustainability with digital transformation.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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