3min chapter

The Bootstrapped Founder cover image

35: Spreading the Word: How to Do Marketing on a Shoestring Budget

The Bootstrapped Founder

CHAPTER

Using a Referral System to Share Your Product

We intentionally waited a few hours for people to do this ahead of us so we wouldn't have to do it. It was not in our interest to cheapen the value of a shared link, particularly in such a tightnet tribe. The moment they see you as an external influence, you have a problem. A refel system that is mutually beneficial and doesn't incentivi sharing without the product being great,. but it incentivis sharing because the product is great. That is something that the community will accept. So by embedding a system into the existing channels that people are already using, which is sharing a link, now they chair is a slightly different link, and they say, it's

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