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What's the Third Sea?
i was thinking with this. So we just described that in the category, which is closely related to competitors, but it's more of that broader picture. And then the fourth one is the customer. And there i did a lot of, you know, reading customer feedback and quote and tweats or kind of pulling themes out there. The other two actually kind of imply category, right? Not taking is, i've got mixed feelings about that for various reasons.