What Makes for a Clear Innovation Strategy?

Without a clear innovation strategy do not start a project, says P&L chief executive. "You got to start with a vector yeah direction you're going in the next thing would be really clear understanding of your current audiences and your growth audiences" He adds that businesses are very good at knowing about who buys their products today but often have blind spots around people who aren't buying them right now. The DNA of what makes Glaxo different and better is also important for future success according to CEO.