Azeem Azhar's Exponential View cover image

The Future of the Car (with Ford’s Hau Thai-Tang)

Azeem Azhar's Exponential View

CHAPTER

Using Electric Propulsion to Maximize Value

Ford has always designed its products, including way our first generation battery electric vehicles, around a constraint of having an internal combustion engine. In an ice world, we typically purchase about 70 % of the value of each vehicle from the supply base. If you no longer have an engine and a transmission, your value add is an om es to aboutt ten to 12%.

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