Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.
Adam and Dave cover:
- Adam’s focus on creating engaging content that’s authentic
- Using LinkedIn’s quick feedback loops to refine your marketing strategy
- The patience required to achieve successful content market fit
Timestamps
- (00:00) - - Intro
- (06:57) - - The Four Steps to the Epiphany
- (10:36) - - Inbound-Led Outbound
- (11:24) - - Getting your Podcast and LinkedIn Content in Sync
- (15:30) - - How Adam Manages Being CEO of Two Startups
- (17:59) - - What Happens When You Build a Dedicated Audience
- (21:43) - - Handling the Pressure of Having a Big Audience
- (26:37) - - Achieving Content Market Fit with a Ghostwriter
- (31:58) - - Using LinkedIn Templates
- (33:12) - - Benefits and Drawbacks of Using a Ghostwriter
- (37:47) - - Why Engagement is the Most Important Part Of Your Content Strategy
- (40:08) - - Getting Creative to Grow
- (42:54) - - Behind the Scenes of How Adam Handles Posting on LinkedIn
- (45:22) - - The Relationship Between Business and Personal Growth
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
