Intro

This chapter explores how entrepreneurs can effectively utilize media visibility to boost their profits. It covers marketing strategies, common pitfalls in media engagements, and actionable steps for converting podcast guesting into revenue.

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Transcript

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Transcript

Episode notes

Do you think media exposure will grow your business? THINK AGAIN. In this episode, I sit down with Beth Nydick, a former TV producer turned media strategist, to talk about how to actually turn visibility into cash. She shares what you need to do behind the scenes to make exposure work FOR you. We talk about how to repurpose interviews and media features to drive consistent sales, why most entrepreneurs are wasting their guest spots, and how to avoid the biggest mistakes most entrepreneurs make when guesting on podcasts. Beth also breaks down strategies you can apply right away — from how to structure your stories, to what to say in your DMs, to how to be bold and show up consistently.

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HIGHLIGHTS

00:00 Why media visibility alone is NOT enough.

08:00 How Beth and I first connected.

11:00 The #1 mistake entrepreneurs make after getting media exposure.

15:00 How often should you share your podcast features?

22:00 The method for a profitable podcast guesting system.

24:30 3 types of podcasts every entrepreneur should target.

27:00 Why storytelling matters MORE than timelines.

30:30 What to say when the host asks for your “backstory”.

35:45 How to own your story and share even the uncomfortable parts.

38:00 Tips to stay connected emotionally even when you have an agenda.

46:00 How to prep podcast hosts without offending them.