The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#68: Bobby Pinero - CEO of Equals & Intercom's Former Head of Finance & Analytics

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Importance of Storytelling

A lot of people get lost and like it has to be like, oh, the outcome was X and that is better than what we spent. And so we won where it's like, no, it can be a story, which is like, yes, we did the event. We got some new customers. I'm incredibly proud of the website, the brand, the way we talk about ourselves, the product. But I think for me, it's, you know, it comes back to this extrinsic tradeoff: equals is the vehicle that I get to express myself creatively.

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