Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

518: Discover your unfair advantage (with Ash Ali & Hasan Kubba)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

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Is There a Comparative Advantage or Unfair Advantage?

Assan: Large companies often assume their unfair advantage lies in some physical product. But it's actually the people and what insights they have that will help the project go forward, he says. He suggests treating a new product launch like a startup by bringing in the unfair advantages of the larger organization but letting them be more autonomous.

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