For today’s essential Heretics 101 feature, executive coach Nathan Tanner reveals the real economics of coaching: transparent revenue breakdowns, pricing strategy, and the path from corporate burnout to independent practice.
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KEEP UP WITH NATHAN, NOLAN + KELLI ON LINKEDIN
Nathan: https://www.linkedin.com/in/nathantanner/
Nolan: https://www.linkedin.com/in/nolan-church/
Kelli: https://www.linkedin.com/in/kellidragovich/
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LINKS:
For coaching and advising inquire at https://kellidragovich.com/
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TIMESTAMPS:
(00:00) Intro
(01:41) The breakdown story (crying on floor)
(05:49) “Weekend warriors” critique
(09:00) Fire your coach every year?
(10:03) Sponsor: Metaview
(12:47) $240K → $335K revenue reveal
(14:20) First full year: $335K breakdown
(19:14) “Hire Nathan or do nothing” strategy
(22:16) Burning the boats philosophy
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
hrheretics.substack.com
