#180: Media Mix Modeling - Does It Deserve at Least a Third of Our Love?
The Analytics Power Hour
00:00
What's the Risk of Confirmation?
Timothy Stanley: I think there's a big risk of confirmation by us, cause i'd already done another version of it for the such se education community. He says he feels like eric, a couple of years earlier, the author of this paper, with much more kind of precision, hit a lot of what i was starting to kind of come to. Stanley: The high lights are that she breaks down and says, look, you've got a bad diacimr of what she calls a traditional multi tuch attribution. She calls it click attribution. Then she actually says, it includes view through, so there's click attribution.
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