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#38: How AKQA EMEA Is Evolving Under WPP Integration and AI Transformation — Geoff Northcott

Agency Business

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Impact of Pharma Advertising on News Revenue Structures

This chapter explores the changing relationships within the publisher ecosystem, focusing on the effects of pharmaceutical advertising on major news networks like MSNBC and CNN. It examines potential shifts in revenue structures and motivations behind these changes, while encouraging listeners to stay tuned for future insights.

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