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David Kelley on Design Thinking

Creative Confidence Podcast

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How Many Iterations Can You Do and How Quickly Can You Get to That Prototype?

The important thing is to have a culture prototyping throughout the thing tat that'sthe that's the nor athing in a company. The trick, in some ways, is mostly how quickly can you get to the prototype? And that usually means a creative act of deciding what's worth prototyping and what's not worth prototyping.

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