
David Kelley on Design Thinking
Creative Confidence Podcast
00:00
How Many Iterations Can You Do and How Quickly Can You Get to That Prototype?
The important thing is to have a culture prototyping throughout the thing tat that'sthe that's the nor athing in a company. The trick, in some ways, is mostly how quickly can you get to the prototype? And that usually means a creative act of deciding what's worth prototyping and what's not worth prototyping.
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