The Dunning-Kruger Effect - What Do They Want?

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The Dunning-Kruger effect causes us to overestimate that we know much more than we really do. The mere exposure effect, familiarity by us is another, another term for it, where we get to like the things that we see all the time. So if we're researching a particular topic, then we can find that a lot more interesting than somebody who isn't doing that would find it. And so you have to separate the information and research that you are discovering from the writing process.

Rob Ashton is a writer who focuses on the science of how the things we read and write influence what we think and do. Rob founded the global learning company Emphasis, and over the last six years, he’s focused on researching the science of reading and writing, ranging from cognitive and social neuroscience to behavioral and neuroeconomics. In this conversation, we discuss how science can make us more effective readers and writers.

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