The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is This a Framework to Add and Scale New Programs?

In the past, I've gotten stuck for like, okay, so for a year we've grown entirely through this way. Now all of a sudden, and this is good timing, right, because people are planning for 2023. Another thing that's really useful in this framework is that it challenges you to scrutinize all the places where your money and resources are being spent right now. There are so many programs and so much investment and so many resources that are running programs that drive no attributable impact and nobody's challenging them. It's time to shut this shit off.

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