The Him of Skims
Fashion People
Trends in Alcohol and Fashion Collaboration
This chapter explores contemporary attitudes towards alcohol consumption amid the rise of GLP-1 medications, revealing a paradox where many intend to drink more despite decreased cravings. It also discusses the intricacies of launching collaborative products in fashion, focusing on the partnership between Kim and the North Face, while emphasizing the need for authenticity in branding. The speakers reflect on their experiences in the industry, advocating for integrity and genuine connections over mere celebrity influence in successful product endorsement.
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