The Importance of Data in Refining

I remember a former guest on this podcast, Darryl Schofield, talking about how refiners need to be able to get, capture more data and better use that data. I think all companies need to look inwardly about what their core advantages are. If your internal rate of innovation is slower than the external rate of innovation, you definitely have a problem. It can't be something, you can't ignore it, that's for sure.