The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX cover image

#301: Composable Customer Data Platforms with Florian Delval, ActionIQ

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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How Do You Define Composable CDPs?

Craig Gardner: I like to use food energy. So maybe I'll try to translate that a little bit. What do you think about fixed menus, like testing menus? It's quite harmful. Here, Gardner is defining that idea of composable technologies as digital assets,. package, that can deliver independent here on complete business value.

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