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3min chapter
Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing
BUILD with Blake Bartlett
What Are the Characteristics of a Product Lead Growth Marketer?
Marketing can add the most value at product led companies. It's like mid to bottom funnel. Getting really deep into the product and understanding what space is available to even, like, speak to the user. And then third is focusing on meally amplifying the stories of what's working well.
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