Investing in a Bear Market

You've been a very long term shareholder of Amazon and you once tweeted that I think that you didn't add but also didn't sell when it was, I don't remember exactly what how much, but it Amazon was down what 90% plus from the dot com peak. Why didn't you sell like what how did you think about conviction and and and that company and just tell me about holding a company stock for that kind of draw it out.