
Doing UX Research In One Week (ft. Annemarie Fulcer)
The Yzzi Research Podcast
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For each study, it kind of depends on who we're going to target. When we first started doing QuickBooks, we had a more generic customer profile that we could use for almost any study. And as our experiences evolved and we got more granular with the types of features we'd be offering, we needed to make our customer profiles a bit more specific. Right now we're kind of at a point where there's a mix of we have this base profile that we might use but we also might need to tweak it.
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