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The Power of a Luxury Handbag

The Business of Fashion Podcast

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Luxury Handbags: Imitation and Innovation

This chapter explores the dynamic relationship between high-end luxury handbags and their affordable counterfeits, highlighting customer profiles and the challenges of design copyrights. It discusses the pressing need for innovation within luxury brands amid rising imitations and overexposure, using the example of popular bags like the Dior Book Tote. The conversation emphasizes the cyclical nature of fashion and the importance of balancing heritage with modern appeal to maintain brand relevance and desirability.

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