College Football - Is There Really Anything to Add?

College football is such a tradition oriented endeavor, where you have these rivalries that have existed for a hundred years. And at this point we're just adding and not adding value when we add more schools. I sort of think that's what they're going to do for the time being. But if we're talking about down the line, leke schools like the university north carolina football programme, are they interested in that? Maybe. but i don't know that that's uno tart terribly enticing,. because it's not going to increase the amount of revenue an the amount of tv revenue - specifically that you're oing to get to make it worth right?