Positioning the Salon as Organic and Gaining Press

Jose Bryce Smith came to Australia on holiday. Seven years later, she founded what would become one of the country’s biggest haircare brands.

With products stocked in more than 30,000 salons across 21 countries, Original & Mineral (O&M) is a dominant force in the hair industry.

In this week’s episode of the new season of How I Made It, The Australian Financial Review fashion editor Lauren Sams pulls back the curtain to find out how Bryce Smith built O&M from the ground up.

This podcast was sponsored by Aussie Broadband.

See omnystudio.com/listener for privacy information.