How to Create a Media Wing for Your Company

I think it is really hard for companies to become standalone media assets. And the best example I saw with this is a 16 Z and their quote media wing future.com. Like, unless you have such a good voice that your company comes alive as a person, it's not going to happen. The only real way to capitalize on creator marketing is an accelerator program like XYZ Accelerator where they tell creators we're going to back you for this long so don't worry about what other people are doing.