The Importance of Branding for Executive Directors

Sally Kohn: How should executive directors make the case to go and invest in branding for the board and to their staff? You talked about also that buy-in has to happen on both sides. She asks if there's an executive director out there or somebody who wants to share this with their friendly executive director. "Branding becomes a way to both galvanize and align the work that is happening internally," she says.