#8 - Shifting your Competitive Program from Reactive to Proactive | Chris Kaniszewski, UiPath & Lisa Kalner Williams, Agorapulse
Coffee & Compete
00:00
What Makes Good Competitive Content?
Good competitive content has to be fresh, especially in the eyes of the field. Even if it isn't necessarily new information, it still needs to appear fresh. And es have the proper context sales shouldn't have to think about how to best use it. It should arry to be baked into the creation of battle cards that say this is the intail and this is the positioning. This is how and when you use it.
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