How To Use SEO Data As A Source Of Business Insights In Large Companies
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Harnessing SEO Data for Consumer Insights
This chapter discusses the significance of SEO data in understanding customer behavior, particularly within large organizations like Vodafone Spain. It contrasts traditional market research techniques with the advantages of real-time search data, emphasizing its role in shaping marketing strategies and enhancing customer experiences.
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