30: The Millionaires’ Magician, Steve Cohen, Reveals His Secrets…to Success
Trading Secrets
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The Importance of Word of Mouth
"Anyone who tells you that advertising is more important than word of mouth has lost their mind," he says. "It's challenging to rely on word of mouth only on scale, right? That's the problem." Stephen Colbert uses a trick where everyone in the audience thinks of a drink and then selects people from the audience. He pours his kettle and out comes a gin martini with with lemon flavoring.
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