Stuff They Don't Want You To Know cover image

The Strange Story of Ong’s Hat

Stuff They Don't Want You To Know

00:00

What Is the Skunk Cost Fallacy?

"I get a hundred % believe that because it makes sense from what we understand about human psychology and their cognitive capabilities. People love a good sunk cost fallacy," he says. "And your brain is wired to react with hostility to the idea of being wrong, even when you intellectually know you are wrong."

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