Kanye West's Yeezy line of sneakers added 1.5 billion euros to Adidas' revenues in 2021, which is about 12% of their entire shoe business. But this success has put the company at the mercies of a man who kind of revels in controversy. Orae Algunbi: Ye went on an anti-Semitic tirade with tweets and interviews that got him booted off of Twitter and Instagram.

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