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John Eitel (Canva): Bottom-Up + Top-Down
BUILD with Blake Bartlett
Change Management for PLG Startups - What Is Sales?
The majority of the company is not on the sales team, says Canva CEO. "I would say part of my role was being like a chief storyteller," he adds. Sales were thirsty and really wanted a lot of input for them, she says. And so that was, you know, really the fun part was able to highlight those stories over and over again.
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