The Grimace Shag on TikTok

Grimace Shag is like a purple shake at McDonald's. And the like Gen Z meta on TikTok is like starting out with this really fun kind of like, hey, just got the Grimace shake from McDonald's going to try it out and then take a sip... Then hard cuts to an absurd like thing of them like covered and purple on the ground. "It's crazy that TikTok can drive commerce just by people wanting to make a joke, you know, and participate in a trend"