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12 things we've learned from 12 years on YouTube
The Colin and Samir Show
The Grimace Shag on TikTok
Grimace Shag is like a purple shake at McDonald's. And the like Gen Z meta on TikTok is like starting out with this really fun kind of like, hey, just got the Grimace shake from McDonald's going to try it out and then take a sip... Then hard cuts to an absurd like thing of them like covered and purple on the ground. "It's crazy that TikTok can drive commerce just by people wanting to make a joke, you know, and participate in a trend"
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