Most business owners, the reason they don't create valuable businesses is because they have to keep doing the same work over and over again. And so there's two directions for that business. One is you niche down on your service delivery and say, these are the only types of businesses I'm going to take. But if I'm trying to grow for 10 years, then I want the opportunity that's going to pay me for the work I do today in five years.

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