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111 | Geoffrey Gray, Heeluxe: Footwear Science and Research

The Drop

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Is There a Difference Between Durability and Durability?

The magic number to tell people when their shoes are breaking down is about a 15% cushioning loss in the ball of the foot. Most people buy for what they feel in the store, especially in like a specialty running store. You're not willing to pay an extra 20 bucks if that shoe is going to get you another 100 miles. "I can't even imagine running marathons and some of the stuff I ran"

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